Revitalizing a legacy: boldly moving Chimes Crane Hire into the heavy lift future
- Mar 2
- 2 min read
For 23 years, Chimes Crane Hire has been a trusted name in lifting, rigging, and transport, a brand built on reliability, technical expertise, and enduring client relationships. Yet in a market defined by accelerating infrastructure demands and complex projects, heritage alone is not enough.
Sustainable growth requires vision, leadership, and the courage to evolve. When Bradley de Klerk became Managing Director, he saw the need for change. “We saw a clear opportunity to expand into the large-capacity crane market and position Chimes as a formidable force in heavy lifting,” he explains. Drawing on nearly 30 years of industry experience, de Klerk recognized that success would demand more than investment, it required transformation in capability, technical depth, and mindset.
With a unified team, the company embarked on what he calls the rebirth of Chimes Crane Hire. At the center of this evolution is a flagship asset: a 400-ton Tadano heavy lift crane. Featuring a 60-meter main boom and 76-meter luffing jib, it represents world-class engineering and precision.
More importantly, it enables clients to tackle the industry’s most demanding projects safely and efficiently. For de Klerk, the crane symbolizes more than machinery, it embodies the company’s bold step into the future.
His strategy leverages Chimes’ decades of credibility while expanding into higher-value, technically advanced lifting solutions. “Our core values, morals, and principles will be taken forward,” he emphasizes. “While we grow in scale, our commitment to safety, service excellence, and client partnership remains unchanged.”
What distinguishes Chimes today is the balance between legacy and ambition, the strength of an established brand combined with the energy of a company determined to lead.
Through strategic investment, strong leadership, and a clear growth trajectory, Chimes Crane Hire shows how a respected name can be revitalized without losing its identity.
Instead, it emerges stronger, ready to meet larger challenges and unlock new opportunities.
The message is clear: "Chimes Crane Hire is rising, bigger, bolder, and engineered for the next era of heavy lifting.”
Chimes Crane Hire,
+27 (0) 11 626 1110,
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